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Tesla needs to figure out how to sell cars. Its salespeople say it needs to act like a typical car company

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Tesla's delivery numbers slumped for the second straight quarter in July — dropping below 50% of the U.S. EV market share for the first time in the company's history.

The company's sales team has been struggling to adapt to a much different market, according to 14 current and former employees from Tesla's sales division in North America. The sources, whose identities are known to Business Insider, spoke on the condition of anonymity because they were not authorized to talk to the press.

Over the past 24 months, the company has offered discounts, reorganized its sales teams (and then backtracked on its reorg), repeatedly shifted sales goals, and vacillated between offering commissions to salespeople and threatening their jobs with performance-improvement plans.

None of it is working.

https://www.autoblog.com/2024/08/01/tesla-needs-to-figure-out-how-to-sell-cars-its-salespeople-say-it-needs-to-act-like-a-typical-car-company/
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